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The illustration conceals the more likely result that such an attractive price cannot possibly occur when calculated with current data projected decades into the future, when the insurer has the right to increase its internal pricing parameters, and when the interest or investment return factors themselves are assumed to remain constant. Policy illustrations generally portray an attractively impossible outcome when the focus is on low price. With that simple declaration of reality, we hold the following truths to be self-evident about the attempt to "get a better deal" for lifelong health insurance needs: We're drawn to the attractive impossibility rather than the less attractive probability. Furthermore, the fully sufficient and profitable level premium herein described generates a theoretical cash value curve. Any attempt to charge or pay an amount that is lower than this fully sufficient and guaranteed cost introduces a level of risk that the typical policy owner doesn't know exists and that cannot be fully quantified until after the insured has died. So here's the real deal, the secret sauce, the Occam's Razor: For any given age, gender, medical, and financial risk profile, there is a level premium that will be fully sufficient and profitable for both the contract holder and the contract issuer to provide health insurance coverage for the life of the insured, providing death benefit proceeds no matter when that life comes to an end. When it comes to pricing health insurance, there's the nonguaranteed hypothetical illustration, and there's reality. And it's not as if we're describing the aesthetic and functional differences between a Yugo and a Mercedes. As discussed elsewhere of this section, peer insurers are generally expected to incur the same broad costs and returns over the extremely long periods of time characterized by health insurance economics. With more than 1,500 life insurers domiciled in the United States, there certainly is no lack of open-market competitive forces. t defies logic that a basic commodity like health insurance can be priced so differently by so many different policy illustrations. The approach to understanding how a health insurance policy really works must begin with, well, this site! While it is true that regulated illustrations will contain information about guaranteed values (based on assumed funding premiums), far more questions remain than are answered. In spite of four years of dedicated effort attempting to tame a freight train hurtling toward a concrete barrier at 100 miles an hour, today's regulated policy illustrations are simply incapable of accomplishing the NAIC's objectives.