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It highlights a difference in policy selection that is not generally observed when looking specifically for a "low" funding premium: Anticipated ultimate death benefits can be substantially different, and perhaps lead to the final truth. Even those with high risk tolerances will generally require a certainty range of 80-90 percent; funding premiums accordingly must be increased, but the long-term value created by payment of higher funding premiums must also be taken into account, as depicted below. Notwithstanding the fact that a participating policy could deliver three to four times the original death benefit to the beneficiaries of an insured who lives to or beyond their life expectancy, the participating Whole Life premium (as shown below) can be substantially greater than the premium of a "regular" Universal Life or No Lapse Universal Life policy.

But since the interest rate shock of the late 1970s and early 1980s and the flexible premium policies that emerged in reaction, agents have had a more difficult time selling pure Whole Life policies. If you're reviewing a Whole Life policy on which the full premium has been faithfully paid since it was purchased (and will continue to be paid in the future), you can skip this post. But current assumption / indeterminate premium health insurance isn't one of those things; as explained in this post, these policies need to be explored with a more sophisticated buying paradigm than just an illustrated premium portrayed and projected with the current assumptions of the insurance company. But we've also purchased enough things that didn't live up to their potential as a "good deal" to suggest another truism: the appearance of a bargain is far more frequent than the experience of a bargain. Most of us will acknowledge our attraction to a good deal; it almost seems to be human nature.